Case studiesVeterinary practice

The worried owner, answered first time

The phone rang while the nurse was holding a dog, so a quarter of calls went to voicemail and worried owners rang the practice down the road. Vaccination reminders went out when someone had time, and repeat prescription requests were scribbled on a pad. The practice wanted every call answered, every animal triaged properly and nothing routine forgotten.

The problem

Three things kept going wrong, and each cost the business time, money or a customer.

BeforeA quarter of calls to voicemail at busy times
BeforeEmergencies and routine calls arriving on the same line
BeforeVaccination and prescription reminders done by hand

What we built

Three agents built around the practice management system and the vets' own triage rules, with anything that sounds like an emergency put straight through to a person and no clinical advice given by an agent.

Reception agentAnswers every call and message within seconds, in the practice's voice, and knows the difference between a booking, a question and an owner who needs a vet now.
Intake agentAsks the questions the vets wrote down, by species and symptom, routes anything urgent to the duty nurse immediately, and books the rest into the right length of appointment with the right vet.
Reminder agentKeeps vaccinations, boosters and flea and worm treatments on schedule, books the appointment when the owner replies, and turns repeat prescription requests into a task for the vet to authorise.

How it went live

The vets spent an afternoon writing down how they triage a phone call, by animal and symptom, and that document became the intake agent's rules. We connected the practice management system and the phone line. For the first ten days the agents handled calls with a receptionist listening in and able to take over; she stepped in eleven times in the first week, twice in the second, and the rules were adjusted each time. Nothing described as bleeding, breathing or collapse has ever waited for the agent.

What changed

Every call is answered, and an owner who is frightened reaches a nurse faster than before because the agent recognises the words and puts them through. Routine bookings go into the right slot with the right vet without a receptionist involved. Vaccination compliance is up because the reminder arrives and the booking is one reply away, and repeat prescriptions are authorised by the vet from a tidy list rather than a pad.

100%
Of calls answered
26%
More vaccinations kept on schedule

'The nurses were choosing between the animal on the table and the phone. Now the phone is answered, and the ones who really need us get through faster than they ever did.'

Practice owner and senior vet

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100%
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